"We're [also] trying to talk to a generation who grew up on the Internet. They're digital natives, and, essentially, they speak through sequential storytelling. I mean, a good comic-book panel is not that much different than a meme."

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It works in the comic book, but as the audiences have gotten older and more sophisticated, I think the stories need to grow up with them. This is a story about a couple of rival gangs and what goes wrong in a couple of days.

— Todd McFarlane